Academy Sports + Outdoors

A lifestyle brand. For every lifestyle. From the fervent outdoorsman to the fashion-forward, Academy Sports + Outdoors is a publicly traded, Fortune 500 sporting goods company that goes way beyond sports. No matter how you play, work, explore, camp, or do the outdoors – Academy has the gear to get you going. With a team of copywriters, producers, and designers, I art directed national campaigns from print to broadcast, digital, OOH, radio and beyond – establishing the Academy brand as a national icon in the athletic, style, fitness, camping, fishing, and hunting spaces.

Academy Sports + Outdoors
FOOTBALL SEASON

Academy Sports + Outdoors
IN STUDIO

Academy Sports + Outdoors
DIAMONDSPORTS

Academy Sports + Outdoors
LET’S PLAY

Academy Sports + Outdoors
ASO X HBCU

Academy Sports + Outdoors
A FASHION ICON

Academy Sports + Outdoors
GET TO WORK

magellan

There isn’t one way to be an outdoorsman. You can hunt, you can fish. You can camp, you can hike. The Magellan brand, Academy’s legacy brand, is all about however nature calls you – bringing long-lasting, quality gear to every great outdoors. From tents to rods, clothes, boots, and more – I directed a lifestyle productions that brought the brand out of the store and into its element.

Magellan
OUTDOOR LIFESTYLE

Magellan
MAGELLAN x WHATABURGER COLLAB

freely

Run Freely. Stretch Freely. Move Freely. Live Freely. Academy’s flagship women’s athleisure brand is creating a space for women to move throughout the world comfortably and empowered, with me at the helm of all on-site and in-studio content from photo shoots to social strategy and beyond.

Freely
FASHION LIFESTYLE

h20x

Every fisherman’s felt it. The anticipation, the heart pound, the hook. Fishing encapsulates the duality of nature: peaceful yet invigorating, beautiful but full of grit, intelligent and intuitive. That is what H20X’s rebrand was all about. Through on-site productions and a lifestyle spot, we brought this duality to life by bringing H20X products into where they belong – the water.

H20X
OUTDOOR LIFESTYLE